Comparison

Ego vs other LinkedIn tools: the full comparison

Ten tools, nineteen criteria and the entry price. The table describes what Ego does today — not what is planned — and keeps its three "no" cells.

Side-by-side comparison

Scroll the table horizontally to see every tool.

Criterion	Ego	Taplio	Supergrow	MagicPost	RedactAI	ContentIn	EasyGen	AuthoredUp	Typefully	Buffer	Hootsuite
Permanent free plan	Yes	No	No	Partially	Partially	No	Partially	No	Yes	Yes	No
AI text generation	Yes	Yes	Yes	Yes	Yes	Yes	Yes	No	Partially	Partially	Partially
Writes in YOUR voice (analyzes your posts)	Yes	Yes	Yes	Yes	Yes	Yes	Partially	No	No	No	No
Custom writing tones	Yes	—	—	—	—	—	—	No	No	No	No
Web search for up-to-date content	Yes	—	—	—	—	—	—	No	No	No	No
Bring your own AI model	Yes	No	No	No	No	No	No	No	No	No	No
AI-generated images	Yes	No	No	No	No	No	No	No	No	No	Partially
AI-generated videos	Yes	No	No	No	No	No	No	No	No	No	No
PDF carousels	Yes	Yes	Yes	Partially	No	No	No	No	No	No	No
Royalty-free stock photos	Yes	—	—	—	—	—	—	No	No	Partially	Yes
Direct publishing to LinkedIn	Yes	Yes	Yes	Yes	No	Yes	No	Yes	Yes	Yes	Yes
Scheduling	Yes	Yes	Yes	Yes	No	Yes	No	Yes	Yes	Yes	Yes
Statistics on your posts	Via Chrome extension	Yes	Yes	Yes	Yes	Partially	No	Yes	Yes	Yes	Yes
Memory of your documents (PDF, Word, Excel)	Yes	No	No	No	No	No	No	No	No	No	No
Chrome extension inside the LinkedIn feed	Yes	Yes	Yes	Yes	Yes	Partially	Yes	Yes	No	Partially	Partially
Interface in 6 languages	Yes	No	—	Partially	—	—	—	No	No	—	—
Multi-network (X, Instagram…)	No	No	Partially	No	No	No	No	No	Yes	Yes	Yes
LinkedIn company pages	No	Yes	Yes	Partially	—	—	—	No	Yes	Yes	Yes
Teams, seats and approvals	No	Yes	Yes	No	No	No	No	Yes	Yes	Yes	Yes
Entry price	€0 then €9	$39-65/mo	$19-39/mo	€23-65/mo	$11.90/mo	~$48/mo with AI	~$55/mo	$19.95/mo	~$8-10/mo	$5/channel/mo	from $99/mo/user

Full suite: content, prospecting, analytics

Affordable Taplio alternative, creator-oriented

French post generator, inspiration and stats

Text writing, LinkedIn-focused

Writing and scheduling, Telegram bot

Text generation, viral-post style

Formatting and analytics, no generation

Multi-network writing, X first

Generalist multi-network scheduling

Enterprise suite, teams and multi-brand

Each tool has its own page, with its pricing, its strengths and what it does better than Ego.

Is this comparison objective?: It is written by Ego, so it is biased by construction — we say so rather than hide it. Prices come from the vendors' own pages, and the rows where Ego answers "no" are there precisely so you can judge.
When were the prices verified?: In July 2026, on the vendors' public pricing pages. Tools billed per channel or per user vary with your setup: check their page for your exact case.
Which tool should I pick if I manage several social networks?: Not Ego. Buffer and Hootsuite are built for that, and many users keep one of them for other platforms while using Ego for LinkedIn.
What if I only want to format my posts?: AuthoredUp is more polished on that specific point. Our LinkedIn text formatter is free and account-free if you just want bold and italics.

The free plan is permanent: 3 posts a month, no credit card. You can even try generation without an account from the home page.