Comparison
Ego vs Taplio
Taplio alternative: Ego, from €29/month instead of $65
Taplio is the reference tool for LinkedIn personal branding, and it's priced like one: $39/month without AI, $65/month with it. If you want the core job done (write great posts, in your voice, and publish them) without paying for a full suite, here's the honest comparison.
What Taplio does
Taplio (acquired by Lempire) targets established creators and teams: advanced scheduling, a leads database, deep analytics, a light CRM. It's powerful, and sized, in features and price, for heavy usage.
Visit Taplio's website ↗Side-by-side comparison
| Taplio | Ego | |
|---|---|---|
| Entry price | $39/mo (no AI credits) | Free (3 posts/mo) |
| Price with AI | $65/mo (250 credits) | €29/mo (30 posts) · €59/mo (100) |
| Writes in YOUR voice | Yes | Yes (learns from your posts) |
| AI images | No | Yes (from €29) |
| AI videos | No | Yes (Pro plan) |
| PDF carousels | Yes | Yes |
| Bring your own AI model | No | Yes (OpenAI, Mistral, Groq, Ollama) |
| Chrome extension | Yes | Yes |
| Business memory (projects) | No | Yes (PDF/Word/Excel sources) |
| Leads database / CRM | Yes ($199 plan) | No |
To be fair
Be honest about your need: if you prospect with a built-in leads database and team analytics, Taplio Pro ($199/month) does things Ego doesn't. But if your job is writing posts that sound like you, illustrating them and publishing consistently, Taplio charges you for a suite you'll use a third of.
Our verdict
For a creator, consultant or founder who wants to publish consistently without losing evenings: Ego covers the core use case for about half the price, with things Taplio doesn't have (AI videos, memory of your documents).
Frequently asked questions
Can Ego fully replace Taplio?
For content creation and publishing: yes, plus AI images and videos. For prospecting (leads database, CRM): no, that's not Ego's job.
Can I try before paying?
Yes: 3 free posts per month, no credit card, and you can try the generator without an account from the homepage.
Will my posts sound like generic AI?
Ego analyzes your past posts (tone, structure, phrasing) and writes in your voice. You stay the author: review, tweak, publish.