Comparison
Ego vs Buffer
Buffer alternative for LinkedIn: Ego writes, Buffer schedules
Buffer is a classic multi-network scheduler, with a generous free plan and $5 per channel per month billing. It is a very good planner — but a planner assumes you have already written something to plan.
What Buffer does
Buffer connects your accounts (LinkedIn, Instagram, X, Facebook, TikTok…), queues your publications, offers an AI rewriting assistant and basic analytics. Its free plan covers 3 channels and 10 scheduled posts per channel.
Side-by-side comparison
| Buffer | Ego | |
|---|---|---|
| Paid entry price | $5/channel/month (yearly) | €9/month (30 posts) |
| Permanent free plan | Yes (3 channels) | Yes (3 posts/month) |
| Writing in YOUR voice | No | Yes (analyzes your posts) |
| LinkedIn specialisation | No (generalist) | Yes, exclusively |
| Multi-network | Yes, very broad | No |
| AI images | No | Yes (from €9) |
| AI videos | No | Yes (Pro plan) |
| LinkedIn PDF carousels | No | Yes |
| Company memory (documents) | No | Yes (PDF, Word, Excel) |
| Team management | Yes (Team plan) | No |
To be fair
Buffer does two things Ego does not: it handles a dozen social networks and it handles teams. If you run a brand's social accounts across five platforms, Ego is not your tool, and Buffer's per-channel price stays very competitive.
Our verdict
Buffer solves when to publish, Ego solves what to write. For an independent, consultant or founder whose audience is on LinkedIn, the blank page costs more than the queue — and Ego schedules too.
Frequently asked questions
Buffer has an AI assistant, doesn't it?
It does, for generic rewriting and idea generation across every network. It does not analyze your past LinkedIn posts to reproduce your tone, structure and expressions.
Does Ego schedule like Buffer?
Yes: pick a date and time and the post goes out on its own, including with images, video or a PDF carousel.
What if I publish on several networks?
Many users keep Buffer for the other platforms and use Ego for LinkedIn. The two barely overlap.